M&C Saatchi
Annual Report

Brief

Front cover concept designs for the M&C Saatchi annual report 2017.

The front cover concepts explored the M&C Saatchi approach, 'Brutal simplicity of thought', by reducing and simplifying the visual concept as much as possible.

In some instances, the theme continued onto the inside front cover as way to explore the storytelling process and introduce the overall messaging for the financial year.

Requirements:
  1. Keep it simple. Bold. Clear. Unique.
  2. Is there anything that can be removed or reduced?
  3. Continue to remove or reduce.
M&C Saatchi Annual Report Design

The concept process began with gathering quotes from recent announcements, which would serve as a starting point. A total of eight quotes formed the category themes, e.g. Growth, Nimble, Recipe for growth/organic growth, Backing winners, etc.

M&C Saatchi Annual Report Design
M&C Saatchi Annual Report Design
M&C Saatchi Annual Report Design
M&C Saatchi Annual Report Design
M&C Saatchi Annual Report Design
M&C Saatchi Annual Report Design
M&C Saatchi Annual Report Design
M&C Saatchi Annual Report Design
M&C Saatchi Annual Report Design
M&C Saatchi Annual Report Design
M&C Saatchi Annual Report Design
M&C Saatchi Annual Report Design

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